A few weeks ago MITH announced that it will be partnering with Washington University in St Louis (WUSTL) and the University of California at Riverside (UCR) on a new project called Documenting the Now. Documenting the Now is aimed at accomplishing two different, but deeply interrelated goals. The first is to develop an open source Web application called DocNow that will allow researchers and archivists to easily collect, analyze and preserve Twitter messages and the Web resources they reference. The second is to cultivate a much needed conversation between scholars, archivists, journalists and human rights activists around the effective and ethical use of social media content.