The Sindhi Halchal Archive is dedicated to the advertisements published in Sindhi books and magazines in India by writers and small scale publishers producing books after 1947. In the absence of state support or major infrastructure to reach wider audiences all over the country – Sindhis are scattered in different cities in India – it is these small scale publishers that tried hard to keep the Sindhi literary area active. The publishers and writers were supported by Sindhi entrepreneurs who purchased advertising space offered in their publications. Their contributions kept the books coming: it covered the printing and distribution costs. They thus supported the writers, the cause of the language, and most importantly, kept the reading activity alive.
