After the launch of ChatGPT sparked the generative AI boom in Silicon Valley in late 2022, it was mere months before OpenAI turned to selling the software as an automation product for businesses. (It was first called Team, then Enterprise.) And it wasn’t long after that before it became clear that the jobs managers were likeliest to automate successfully weren’t the dull, dirty, and dangerous ones that futurists might have hoped: It was, largely, creative work that companies set their sights on. After all, enterprise clients soon realized that the output of most AI systems was too unreliable and too frequently incorrect to be counted on for jobs that demand accuracy. But creative work was another story. As a result, some of the workers that have been most impacted by clients and bosses embracing AI have been in creative fields like art, graphic design, and illustration.
Editors’ Choice: Artists are losing work, wages, and hope as bosses and clients embrace AI
