Editors’ Choice: Diving into the Museum’s Social Media Stream. Analysis of the Visitor Experience in 140 Characters
Museums and galleries embrace social media and use it as a means to communicate and promote their activities, and also to interact and engage with their visitors (Russo, Watkins, Kelly, & Chan, 2008; Kidd, 2011; Fletcher & Lee, 2012). A large number of museums now have a profile on social media sites to post news, […]