The International Data Curation Conference (IDCC) continues to be about change. That is, how do we change the eco-system so that managing data is an essential component of the research lifecycle? How can we free the rich data trapped in PDFs or lost to linkrot? How can we get researchers to data mine and not data whine? While, for some, the pace of change is not quick enough, IDCC still demonstrates an impressive breadth of strategy and tactics to enable this change.